Core Product Positioning
Target Audience: Men aged 18-45 (covering workplace, sports, and daily scenarios), especially those with oily/combination skin (excessive T-zone oil secretion, enlarged pores) and sensitive/barrier-damaged skin (redness, stinging after frequent shaving).
Core Selling Points:
Gentle Cleansing: Formulated with a pure amino acid surfactant system (primarily potassium cocoyl glycinate) and a pH of 5.5 (aligned with the weak acidic environment of men’s skin), avoiding strong irritation.Soap base (saponins) to achieve "cleanse without tightness."
Precision Oil Control: Infused with PCA zinc (inhibits 5α-reductase to reduce sebum secretion) and Norwegian spruce leaf extract (unclogs pores, alleviates inflammation), addressing the pain point of "shiny skin within half a day" for men.
Barrier Repair: Contains ceramide NP (replenishes skin barrier lipids) and German ectoin (forms a breathable protective film), repairing micro-wounds caused by shaving or cleansing—ideal for men with "oily on the surface, dry underneath" skin.
II. Product Material & Size Design
1. Packaging Materials: Eco-Friendly + Practical
Bottle Body: Made of sugarcane-derived bio-based HDPE (carbon footprint 72% lower than traditional plastic), which is biodegradable and water-resistant, aligning with global beauty industry trends.
Pump Head: Equipped with a metal-free spring pump head (prevents rust contamination) and a replaceable inner core(reduces plastic use, suitable for long-term repurchases).
Outer Box: Uses FSC-certified cardboard (ensures legal wood sourcing) and soy-based ink (eco-friendly, odorless). Features a plantable label (contains seeds; can be planted after use to grow plants, enhancing user interaction).
2. Product Size: Portable + Durable
Capacity: 120g per tube (suitable for daily commuting or travel; 2-3 months’ supply, fitting men’s "high-frequency use" habits).
Bottle Dimensions: Approximately 4.5cm in diameter and 15cm in height (comfortable grip, easy to squeeze).
Outer Box Dimensions: 12cm × 6cm × 18cm (meets international express "small parcel" standards, reducing shipping costs).
III. Product Features & Functions
1. Core Features: Balancing "Cleansing Power & Gentleness"
Gentleness: Uses a 100% pure amino acid surfactant system (potassium cocoyl glycinate content ≥15%), free of saponins, alcohol, and fragrance. Passed SGS Acute Skin Irritation Test (non-irritating), suitable for sensitive-skin men.
Cleansing Power: Employs an "encapsulating adsorption" mechanism (amino acid micelles act like sponges to wrap around oil and dirt), achieving a 92% sebum removal rate(CTI lab data) without damaging the skin barrier.
Multi-Functionality: Combines three key functions—oil control (PCA zinc + Norwegian spruce leaf extract), repair (ceramide NP + ectoin), and moisture retention (small-molecule glycerin + cactus polysaccharide)—to solve men’s pain points of "dryness after cleansing" and "oilier skin with more washing."
2. Extended Functions: Adapting to Multiple Scenarios
Daily Commuting: Gently removes dust and excess oil from the face, keeping skin fresh all day.
Sports Scenarios: Effectively clears sweat and oil, preventing pore clogging (dual-purpose for cleansing and makeup removal; can remove SPF50+ waterproof sunscreen).
Post-Shaving: Soothes redness and stinging after shaving, repairing micro-wounds (combination of ectoin + ceramide, ideal for "fragile skin")
IV. Technical Parameters
pH Value: 5.5 ± 0.2 (matches the natural pH of men’s skin, avoiding damage to the sebum membrane).
Amino Acid Surfactant Content: ≥15% (far exceeding the industry average of 5%-10%, ensuring gentleness).
Oil Control Ingredient: PCA zinc content 0.5% (effective concentration for inhibiting sebum secretion).
Repair Ingredient: Ceramide NP content 0.2% (key lipid for replenishing the skin barrier).
Safety: Passed SGS Dermatological Efficacy Test (18-35-year-old men using continuously for 14 days showed a 42% reduction in sebum secretion and a 65% improvement in barrier repair) and CTI Safety Assessment (no acute skin irritation).